Autodesk meets Barbie Dream House Architect

I just read a great article on the New York Times about a new product from Autodesk (Design Your Dream House, Lamps and All – Bits Blog – NYTimes.com).

It looks like Autodesk is getting into the 3-D home architect/interior design business with their new product “Project Dragonfly”. But instead of charging an arm, a leg, and the blood of your first grandchild like they usually do, Autodesk is giving it away to the public and charging the product manufacturers to list their products. I don’t know what to think about this. On one hand its great that there is a free way for people to redesign their interior spaces without having to use the IKEA planner or The Sims. But on the other, the product placement aspect and limitations to using Autodesk’s approved library of products rubs me the wrong way. In addition, I can just see the army of housewives and weekend warriors storming their local home depot with print outs from this website in hand believing that they should get a “trade” discount because now, they too are designers.