One of the things that has been the most disturbing to me since I graduated and joined the world of working architects is how little our craft seems to be understood in the United States, not to mention how little demand there is for architects to work on projects. There is a discussion raging over on archinect about the public conception that architects are wealthy, well paid, and always in high demand; while in reality compared to most of the other white collar professions (doctors, lawyers, et al.) it is the opposite. I for the past three weeks I’ve been trying to figure out how to explain why I think this is the case without devolving this post into a history lecture, and I think I’ve finally figured out how to do that. The root behind all of this confusion is two fold.
First, while architects work in the twenty-first century world, we still base our business on a nineteenth century business model. Unlike other doctors and lawyers who offer a mix of relatively small fee quick services (like sick visits and legal consultation) and large fee longterm services (complex procedures and trial and business law) architects perform mostly large fee longterm services for our clients. Most of our billing is for long drawn out projects, and even when we are involved in smaller home renovation services these projects still take weeks. What we need to discover is a way to sell single visit architectural consultation services which would be attractive to the public. To do this we have to determine a way to quantify the value that our services would add and why business and home owners should hire us instead of a less expensive builder driven solution. This leads into the second issue that architects face.
Architecture is a classist profession, it is only seen as necessity for business and government and as a luxury for upper and upper-middle class people. This contrasts sharply with Doctors and Lawyers who are seen as vital components to the modern way of life. Even the person of the most modest means will most likely visit a doctor in their life, whether through a medical clinic, hospital, or health care plan of some sort. In addition, since 50% of marriages end in divorce, even the poorest person has a very good chance of needing legal counsel if not for divorce, for some other reason. Whereas, most people will never work with an architect directly, and if they live in rural or suburban America, they will probably never live in a home designed by an Architect; the closest they will come will be working in buildings which are required by law to be designed by an Architect. This detachment from our industry prevents people from realizing not only the value of our services, but why we charge what we do for them. This lack of knowledge and detachment makes architecture and design a mysterious luxury, one which is far outside the world of most Americans. This will only change when we as a field discovers a way to make quick small fee services which will make us more accessible and affordable and not such a luxury.
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[Image via The Washington Post.]
The Washington Post ran an article recently highlighting the human side of how this recession (depression?) is affecting architects in the DC area.
One of the people they interviewed is a former co-worker of mine from a few years back. I’m saddened to hear that she is also going through what I am dealing with. Like most of us unemployed architectural professionals, she is a hard worker and team player and does not deserve to be jobless. Unfortunately she is in a worse situation than I. She’s a foreign national and when she lost her job she lost her work visa. I can’t imagine having to deal with the pressure of knowing that not only do you need a job to pay the bills, but also to keep living here.
In a time such as this, when illegal immigration has become such a hot button issue, you would think there would be some outcry for the legal immigrants who came through all of the right channels. Now face a horrible decision; give up all that they have accomplished and move back because someone let them go, or overstay their visa and risk deportation. I think there should be some sort of federal stimulus based amnesty/leniency for work visa holders who have been laid off through no fault of their own. The immigrants rights groups need to address this before we start to lose all the foreign talent we have attracted.
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The AIA has chosen their 8 recipients of the 2009 Young Architects Awards.
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[Image property of selophane.com all rights reserved.]
Frank Lloyd Wright thought that he was the messiah of architecture and that his work would change the face of the earth. Ayn Rand immortalized this part of his personality in The Fountainhead.
Buckminster Fuller believed that if we changed out bodies to his Dymaxion Rhythym and lived in Dymaxion Houses we could produce more and prosper. His geodesic domes never really caught on, but one did land a prominent place in the most prosperous and happiest place on earth.
Le Corbusier imagined himself to be a new Vitruvius reinventing the discourse of architecture and the human habitation environment. By the end of his century (the 20th) society had rejected his massive housing blocks as dehumanizing and there was a massive resurgence in classical pastiche.
Now Frank Gehry has envisioned himself as the new Pope, when working ex-catia he is a man that can do no wrong. In essence, no one can hate him even when they appear to be mad at him. According to an article in the New York Magazine, Mr Gehry refuses to accept that the recent protests about his new Atlantic Yards development have anything to do with him. Instead they are directed towards the developer. This rubber-and-glue (think childhood playground taunts) mentality seems to apply to much of his past work as well.
It really makes you think, what is it about having the ability to mold and form space with your own bare hands (or mouse and screen) that makes an Architect believe he is semi-divine. And why hasn’t this plague of ego affected women architects?
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The blog anArchitecture has a post about Icon’s latest who’s who under 40 article. I find it interesting that in architecture, your considered stellar if you make a name for yourself before your 40, whereas in most other professions, thats when you need to be established. At least this means I have more than a decade to reach one of my goals – to get my name in that list. When I put it that way, it seems almost easy.
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